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Articles, news and case studies

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Looking for news and inspiration?

Read the latest business news, top tips, support and funding announcements, and success stories from across the region.

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  • Marketing
  • Tips

04 July 2025

How to grow your email list and make it work for your business

Email continues to be one of the most effective ways to reach and convert customers. Learn how to grow your list with these practical tips.

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  • Sales
  • Tips

03 July 2025

Boost your sales leads

Whether you’re just starting out or looking to revitalise your sales pipeline, here are 10 practical tips to boost your strategy and build lasting customer relationships.

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  • Employer resources
  • Marketing

13 June 2025

How to show you're an LGBTQIA+ inclusive business without rainbow washing

Tap into a £6 billion market, as well as creating a supportive environment for your staff.

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  • Sales
  • Tips

24 April 2025

How to prepare a sales presentation that wins business

Practical tips to help you build a sales presentation that engages, persuades, and delivers results.

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  • Marketing
  • Tips

12 March 2025

How to generate more leads from your website

Five top tips for improving your website's performance. Brought to you by the West Midlands Business Festival.

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  • Marketing
  • Tips

29 January 2025

Tips for using AI to boost productivity within your business

Discover practical tips from our latest webinar on how AI can save time, boost productivity & transform your business operations.

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  • Marketing
  • Tips

14 January 2025

Top tips for TikTok success

TikTok offers unique opportunities for businesses, but succeeding on the platform requires a different approach than traditional social media. Here are top tips to help you make the most of TikTok to boost your business.

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  • Marketing
  • Tips

12 December 2024

How to use marketing analytics to grow your business

Marketing analytics might seem complicated, but they don’t have to be. By looking at the right numbers and tools, you can make smarter decisions, attract more customers, and grow your business. Here are some simple steps to get started.
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