How Love Joes Reduced Energy Costs with BEAS
Love Joes reduced its energy costs and carbon emissions after receiving a free assessment from the Business Energy Advice Service (BEAS). The assessment identified key areas for improvement, leading to potential six-figure annual savings and a substantial reduction in carbon emissions. Read on to find out more!
Published: 30 June 2025
How BEAS helped Love Joes
Love Joes, a well-established food service business based in Walsall with an energy intensive production facility which operates refrigerated units around the clock, can tackle its electricity costs after receiving a free assessment from the Business Energy Advice Service (BEAS).
By participating in the programme, Love Joes identified key areas for improvement, including recommendations to unlock a potential six-figure annual saving in energy costs and significant reduction in carbon emissions.
From initial contact with the BEAS programme from day one onwards it was like a weight was lifted from my shoulders. They gave us all the information we needed to get the report and help us prioritise it in an order that was going to be most impactful. For other businesses I would say just do it, as it seems daunting but it just needs somebody to go and act on it.
The business
Established in 1993, Love Joes is a food service business which provides bespoke coated chicken products to restaurants, street food vendors, pubs, schools, leisure venues and the healthcare industry.
Love Joes supplies several government institutions and needed to understand where they were on their decarbonisation journey and how they could reduce running costs.
The company applied to the BEAS Energy Intensive programme as they were seeking professional advice on reducing energy consumption and costs plus support in developing their net-zero carbon strategies.
How we helped
A pilot programme of Business Growth West Midlands (BGWM), BEAS was launched to empower small-to-medium enterprises (SMEs), eligible through paying business rates within the West Midlands Combined Authority region, with the tools, insights and funding they need to reduce energy costs and carbon emissions.
After registering online, Love Joes was referred to delivery partner Pro Enviro, who ran an audit which looked at equipment, lighting, heating and behavioural changes to pinpoint areas that Love Joes as a business with a site running 24 hours a day, 365 days a year, could drive efficiencies.
Love Joes utilises a large refrigeration system and increased electricity costs made the use of this essential aspect of their operation extremely expensive. Not only is the refrigeration system a huge expense to the business but has a negative impact on the environment due its high energy output.
The audit recommended that the business implemented targeted energy management and metering to help them to assess system efficiencies across the business.
It is estimated that the implementation of the recommended measures could result in a significant reduction in energy consumption and a six figure cut in annual energy costs.
Under BEAS, businesses like Love Joes can apply for grant funding from £1,000 to £100,000 to invest in energy improvement measures, administered by the local authority.
The journey for companies through these BEAS programmes is very similar. You’ve got the standard and the energy intensive. We met Love Joe’s through the energy intensive side. The report has shown that there should be potential savings over £100,000 a year and 50 tonnes of CO2.
Find out more about BEAS
Over the course of 2024 the BEAS programme has conducted 922 detailed energy assessments and provided businesses with recommendations to save almost 33,000 tonnes of carbon emissions, the equivalent of driving 82 million miles in an average petrol car.
The BEAS goal for 2025 is to reach more businesses across the West Midlands, strengthen their support for SMEs by expanding the network and resources and continue to contribute to the nationwide push for net zero.
Whether you are an SME looking to reduce your energy bills, or adopt greener practices, BEAS is encouraging SMEs to get in touch and join the movement for sustainability and cost efficiency.
Register now