The Liquorman Limited: The emerging powerhouse in craft beverage distribution
Published: 11 August 2025
Since its inception in 2018, The Liquorman Ltd. has swiftly emerged as a leading force in the UK’s craft beverage distribution sector. What started as a sole proprietorship evolved into a Limited company in 2020, driven by an unwavering commitment to quality and authenticity. Headquartered in Walsall, The Liquorman Ltd. has carved out a distinct niche, offering a carefully curated selection of artisanal beers, premium spirits, fine wines, gourmet snacks, and soft drinks.
Setting itself apart, The Liquorman Ltd. exclusively partners with independent producers, avoiding mass-produced products to ensure a premium selection for its customers. This dedication to craftsmanship has attracted a discerning clientele that values authenticity and exceptional quality.
The company’s success is rooted in the founder’s deep industry expertise and hands-on approach. Initially relying on organic sales through personal networks and word-of-mouth, The Liquorman Ltd. strategically expanded by assembling a dedicated team of five full-time sales professionals. This move significantly strengthened client relationships and accelerated business growth.
A pivotal moment in the company’s journey was its relocation to a larger warehouse in Walsall, an essential step to accommodate increasing demand and operational expansion. Today, with a growing team of 11 full-time staff and an impressive turnover approaching £1.9 million, The Liquorman Ltd. has solidified its position as a key distributor in the UK’s craft beverage market.
Recognising the power of digital engagement, The Liquorman Ltd. joined the Walsall High-Growth Programme, delivered by Oxford Innovation Advice in partnership with Business Growth West Midlands in Walsall, to develop a comprehensive B2B marketing strategy that will enable the company to launch targeted social media campaigns to enhance brand visibility and engagement within the craft beverage community. Additionally, industry-specific podcasts will showcase its unwavering support for independent brewers and distillers, reinforcing The Liquorman Ltd.’s reputation as an innovator and thought leader.
With an ambitious target of reaching £8 million in sales revenue by 2026, The Liquorman Ltd. remains focused on strategic growth, innovation, and strong partnerships. By continuously adapting to market trends and prioritising quality, the company is not only shaping its own success but also redefining the future of craft beverage distribution in the UK.
Jag Soor, Business Growth Adviser from the Walsall High-Growth Programme commented: "The Liquorman Limited actively engaged with the Walsall High-Growth Programme, demonstrating the drive and determination of its founders from our very first meeting. Through hard work and dedication, they have built a thriving distribution and retail business in a highly specialised sector. Embracing innovation, they are implementing a cutting-edge marketing strategy, leveraging the latest digital tools, including social media and podcasts, to propel their growth.
The support provided through the Walsall High-Growth Programme and by Jagdish has been very beneficial. Their guidance and resources have enabled us to navigate challenges and seize new opportunities with confidence. We are grateful for their commitment to our growth and look forward to continuing this fruitful collaboration.
The High Growth Programme is designed for ambitious companies looking to scale. Delivered in partnership with Oxford Innovation Advice, the programme offers tailored one-to-one guidance, expert workshops, and strategic support to help you overcome challenges, unlock opportunities, and accelerate growth.
Whether you’re aiming to increase sales, expand into new markets, or boost your digital presence, we’ll help you get there faster.
Click here to learn more and register your interest in the high Growth Programme
