Walsall’s NuWash Laundry drives sustainability and innovation in the commercial sector
Published: 11 September 2025
In March 2024, amid the challenging post-pandemic economic landscape, Graham Oakley, alongside his father, established NuWash Laundry. Emerging from the closure of their previous business, Graham and his father’s new venture in Walsall is redefining sustainability and innovation in the commercial laundry industry.
A full suite of eco-friendly services
The business offers a full suite of services including wash and fold, ironing, and a tailored collection and delivery service, serving a diverse range of sectors such as hospitality, healthcare, fitness, and elderly care. Key partnerships with hotels, restaurants, gyms, and care homes have positioned NuWash as a vital component in the operational success of these industries.
Innovative environmental practices
The company’s commitment to environmental stewardship is evident in its operational practices. Graham has pioneered a proprietary technology by enabling effective washing at lower temperatures while reducing water usage significantly. Complementing this technological innovation, the business has introduced a line of eco-friendly washing powders and additives, drastically cutting down on harsh chemical use and underscoring its dedication to sustainable practices.
Pictured left to right: Jagdish Soor - Business Growth Manager, the Walsall High-Growth Programme & Graham Oakley - Founder of NuWash Limited
Strategic growth through the Walsall High-Growth Programme
The company’s strategic development has been significantly advanced by its participation in Business Growth West Midlands’ Walsall High-Growth Programme. This collaboration, facilitated by Oxford Innovation Advice, has provided NuWash with crucial resources and expert guidance. As the business ambitiously pursues a comprehensive five-year growth plan. The support has proven essential, offering access to new funding opportunities and invaluable advice to broaden its market reach and enhance its business operations.
Navigating business support can often feel like a minefield, but meeting Jag at an event was a breath of fresh air. Since engaging with the Walsall High-Growth Programme, Jag has not only demonstrated his deep understanding of business mechanics but has also provided invaluable strategic direction for both of our companies. His guidance has helped us set clear goals for the future, and through our collaboration with Oxford Innovation Advice, Jag has facilitated key introductions to their Investment Readiness programme. This, in turn, will play a crucial role in helping us secure the funding needed to fuel our growth ambitions.
Rapid growth and future plans
Within just nine months of operation, NuWash Laundry has not only achieved a remarkable monthly revenue of approximately £40,000 but also expanded its workforce to include ten full-time employees and is actively recruiting additional delivery drivers to meet increasing demand. With a strategic goal to reach a £1 million turnover in the upcoming financial year, NuWash is poised for significant expansion. This includes investing in new state-of-the-art equipment and leveraging financing options such as invoice discounting to manage cash flow effectively.
Meeting Graham Oakley, founder of NuWash Limited and NuWash Laundry, at a business networking event was a turning point. Graham’s proactive approach and curiosity about growth opportunities stood out immediately. Following our discussions, both businesses were successfully onboarded to the Walsall High-Growth Programme. Over the past few months, NuWash Laundry has benefitted from strategic scaling guidance from programme partner, Oxford Innovation Advice, leading to a steady increase in sales revenue. Meanwhile, NuWash Limited is progressing through an investment study and will now receive tailored support on investment readiness and leveraging equity funding. Graham’s dedication to implementing our advice has been exceptional, and his active participation underscores the value of networking events as a platform for unlocking business growth.
Sustainable impact and industry leadership
As NuWash continues to grow, it remains committed to its core values of quality, sustainability, and innovation, ensuring it plays a pivotal role in the evolution of the commercial laundry sector in Walsall and beyond. The support from the Walsall High-Growth Programme has not only facilitated this rapid growth but also ensured the business remains at the forefront of industry advancements and ecological responsibility.
