Sales and marketing

Want to improve your marketing and make more sales?

Practical tips you can implement in your small business today to improve your sales strategy and make your marketing more effective.

Social media and marketing tools

Practical tips and inspiration for improving your marketing activities.

Marketing
Tips

How to grow your email list and make it work for your business

Email continues to be one of the most effective ways to reach and convert customers. Learn how to grow your list with these practical tips.

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Marketing
Tips

Top tips for advertising your business on social media

Practical strategies for getting started and optimising your social media advertising.

Marketing
Tips

An introduction to TikTok and why your business should be on it

TikTok offers an unmatched chance to reach potential customers in a more dynamic, personal way.

Marketing
Tips

Sales strategy

Improve your sales skills and close more deals with these practical tips.

People networking and sharing business cards

Sales
Tips

Boost your sales leads

Whether you’re just starting out or looking to revitalise your sales pipeline, here are 10 practical tips to boost your strategy and build lasting customer relationships.

A confident presenter engaging with an audience

Sales
Tips

How to prepare a sales presentation that wins business

Practical tips to help you build a sales presentation that engages, persuades, and delivers results.

A person holding an ipad making a sales pitch

Sales
Tips

5 top tips: Successful sales prospecting

Tips for identifying and converting your potential customers.

The founders of The Recruitment Duo meeting with a Business Adviser

Sales
Tips

Champagne sales on a lemonade budget

Practical strategies for optimising your sales efforts.

Talk to a Business Adviser for free

Get support with all aspects of your business growth - including advice on your sales and marketing strategies and the relevant grants and programmes you are eligible for.

AI and analytics

Practical tips and inspiration for boosting your marketing's efficiency.

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Marketing
Tips

5 top tips: How to use AI in your marketing

Simple ways to weave AI into your marketing activity and save yourself time.

Marketing
Tips

Tips for using AI to boost productivity within your business

Discover practical tips from our latest webinar on how AI can save time, boost productivity & transform your business operations.

Marketing
Tips

How to use marketing analytics to grow your business

Marketing analytics might seem complicated, but they don’t have to be. By looking at the right numbers and tools, you can make smarter decisions.

Websites and SEO

Get your website performing better, and improve your organic search ranking with these practical tips and guides.

Marketing
Tips

How to generate more leads from your website

Five top tips for improving your website's performance. Brought to you by the West Midlands Business Festival.

Business Advisor supporting entrepreneur sitting at laptop

SEO
Tips

5 top tips: Simple SEO steps to help you rank better in Google

In case you missed our recent free SEO webinars, here are a few takeaways to apply to your website and marketing strategy.

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SEO
Tips

Understand your website’s performance with Google Analytics

Improve the performance of your website with insights into your visitor behaviour.

Business adviser supporting a business owner

SEO
Tips

Simple tips to get your website generating more business

Improving your website doesn’t have to involve expensive redesigns; something as simple as rewriting the heading of a page can deliver a sizeable uplift.

Upcoming free sales and marketing training

Upskill yourself for success and network with likeminded business leaders at our free webinars.

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Business support

13 January 2026

Grants made simple: How to manage your grant successfully

Learn how to successfully deliver grant-funded projects after receiving an award letter. This session covers resource planning, compliance, reporting, and strategies for managing unexpected challenges.