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BGWMID Creating a Content Strategy for Digital Marketing


Date & Time: Tue, 2 Jul 2024 10:00 - 13:00 

Location: Online

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Your customer is unique and their journey to buy from you is too. Find out how to cut through the noise and help your potential customer draw the logical conclusion that they need to buy from you.

In this workshop, we will consider the types of customers you have and how their journey typically looks. We’ll investigate the different parts of their journey and how you can create more relevant content that serves them at each stage.

Who Should Attend?

All businesses have different customer journeys, so this workshop is suitable for all types of organisations.

Things we’ll cover

• How to define your customers and how to differentiate their needs and challenges

• Mapping your customers’ different journeys

• Identifying content opportunities that serve your customer on their way to working with you

• The different content formats and how they can contribute to the sales conversion


Outcomes of the BGWMID Creating a Content Strategy for Digital Marketing Event:

  • Gain insights into defining your customers and understanding their unique needs and challenges.
  • Learn how to map your customers' different journeys to better tailor your content.
  • Identify opportunities for creating relevant content that serves your customers at each stage of their journey.
  • Explore different content formats and their roles in driving sales conversion.
  • Leave with a comprehensive understanding of the various routes your customers can take, empowering you to enhance your content marketing efforts for better results.

About the speaker - Paul Ince - Marketing Strategist, Keynote Speaker, MD of LikeMind Media

Paul is a guru when it comes to anything involving digital marketing and marketing strategy who believes that the people working within a business are best poised to talk about that business. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With 20 years of experience, he has helped many businesses increase their visibility online and grow their business through digital technology.

He speaks frequently on the subject of how to improve the way businesses have conversations with their customers and clients via digital, and occasionally analogue, marketing. In addition to running his content marketing agency, LikeMind Media, Paul hosts MarketEd.Live each year and co-hosts the podcase Humans Exhaust Me about the societies we live in.

This event is FREE to attend. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands


Book tickets