Green not greenwashing

Date: Tuesday 3 March 2026

Time: 13:00 - 14:00

Location: Online 

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Learn how to communicate your green credentials with confidence and authenticity, building trust, loyalty and sustainable growth without greenwashing.

What you'll learn:

• Learn about the characteristics of green products and services and how to sell them!

• Understand the power of storytelling for strengthening relationships
  Learn hints and tips for more effective communication that avoids ‘green jargon’.

Come to this webinar to learn about how to grow your business using an authentic ‘green’ voice that appeals to your staff, your suppliers and importantly your customers.

We will take you back to the basics of knowing what you ‘sell’ and how you sell it. We will do this by thinking about the characteristics of green products and services - what do consumers want and expect to see?

You will learn about the power of storytelling: the compelling narrative that strengthens relationships beyond transactions. Move beyond the data and really connect with your customers using effective communication that avoids green ‘jargon’ and is authentic with our tops hints and tips.