Identifying your customers
Date: Wednesday 4 March 2026
Time: 14:00 - 15:00
Location: Online
An introduction to simple market research techniques to understand your customer profiles and to consider the wider trading environment.
What you'll learn:
- Understand a SWOT analysis
- Creating a Unique Selling Point (USP). Why should people buy from you?
- Identifying your core target customer
The host will be touching on some basic market research suggestions to help you better gauge your customer profile(s).
