Innovation and Creativity Masterclass
The importance of Creative Thinking and Developing an Innovation Mindset
When: Thursday 10th October (10.30 am – 1pm)
Where: Springfield Brewery (part of the University of Wolverhampton) Grimstone Street, Wolverhampton WV10 0JP
Bought to you by The Creative Chain and West Midlands Combined Authority as part of West Midlands Creativity Week
Creativity and innovation are closely linked concepts. Creativity is the process of generating original ideas and knowledge, while innovation is the process of turning those ideas into viable solutions. One has to have a creative mindset in order to create innovative things. Equally, without innovative thinking there is no creativity. However, what exactly is the relationship between the two and why should an innovation mindset be an indispensable tool for every creative business owner? Or should it?
This Masterclass aims to provide more of a deep dive into the interchangeability of innovation and creativity and explain how you can develop and implement innovation tools and techniques to help your creative practice. You’ll hear from creative business owners and practitioners both locally, nationally and internationally who have placed innovation at the heart of everything they do and the impact that his has provided to them, their businesses as well as the wider communities that they represent.
The Event will consist of 3 demonstrations of Innovation and Creativity in action from 3 organisations as well as a Panel Discussion followed by networking at The Springfield Brewery
Panel Discussion – facilitated by Carolyn Smith of The Creative Chain
Jo Birch Chief Innovation Officer of the Woodbourne Group
Adeline Chausson and Pierre-Yves Toulot of COSMO AV
Dale Hicks of The Fashion Network
Rosie Penny of Propel Dance
If you are interested in attending this Masterclass please sign up here
