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Podcasting for Business: Unlocking Opportunities for West Midlands SMEs

Event Date: Thursday 13 June 2024

Time: 14:00 - 15:30

Location: Online

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About this event:

There are over three million active podcasts available to listen to worldwide. Although it sounds a large number, it’s still nowhere near as competitive a space as the Internet or social media for being discovered.

Podcasting is a popular format for the sharing of ideas and concepts, of diving deep into interesting topics and building audiences of loyal fans, interested in the subject matter. Businesses can take advantage of the changing ways audiences access content by demonstrating their knowledge and expertise while creating an opportunity for those audiences to connect to them.

In this webinar, you’ll learn why a business should consider podcasting and the strategies needed to successfully produce and launch a podcast.

Who should attend?

Any large or small organisation that is using or considering using podcasts to increase the brand awareness of their company and to find additional ways to connect with their target audience should attend.

Things we’ll cover

  • Reasons to consider podcasting for your business
  • The key stages of podcast production and promotion
  • Defining purpose and aligning podcasting with your business goals
  • Structure and format decisions
  • Naming your podcast
  • Production of the podcast, including edition
  • Where to host your podcast and distribution options
  • Artwork, promotion and general marketing


After attending this webinar, you will have a better understanding of the potential podcasting has for your business. You’ll even have an idea for your show and actions to start the process of recording.

Don't miss this chance to discover how podcasting can help your business grow. Join us and take the first step towards creating your own successful podcast!

This event is FREE to attend. It's funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands

Register for this event: