Using Shopping Ads For eCommerce Websites

 

Event Date: Wednesday 1 October 2025

Time: 10:00 - 11:30

Location: Online 

Register for this event

Successful shopping ad campaigns rely on a combination of well-optimised product feeds, strategic campaign structure, and ongoing performance management. This webinar will guide you through setting up and refining your product feed, using it to build effective campaigns that are easy to manage and optimise.

You’ll gain insights into choosing the right campaign types and enhancing your ad assets for better results. The session also explores the differences between standard Shopping campaigns and automated campaign formats, helping you decide which approach best suits your goals.

What we'll cover:

• Understanding the differences between standard and automated Shopping campaigns.
• Structuring campaigns for easier management and better performance.
• Analysing and reporting on campaign results effectively.
• Optimising product feeds by enriching product data and applying rules to improve performance.

Who Should Attend?

This webinar is ideal for online business owners in the West Midlands looking to boost their e-commerce sales through strategic use of Shopping ads. Don’t miss this opportunity to elevate your online store’s performance with expert guidance on campaign setup and optimisation.

We're excited to have you join us. Please click here to reserve your spot at this event.

This event is FREE to attend. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands.