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Write/Send - Email marketing 101 for businesses

Learn to improve your business through effective email marketing! Discover the essentials of connecting, engaging, and growing your audience

Event Date: Thursday 28 March 2024

Time: 1:00 PM - 2:30 PM

Location: Online (information to be sent post registration)

Register for the event here

Email marketing is a tried and trusted way to make and maintain a connection with your customers and prospects. In a world driven by algorithms, email marketing has the advantage of a recipient choosing whether to open what you create or not. All those opens of your emails are people wanting to hear what you have to say.

How do you take advantage of this customer intent? How can you create an email marketing strategy that will get people signing up to hear more from you and opening your emails when they receive them? What should you write about and how do you add value as well as promote offers?

In this workshop we’ll cover some of the essentials of email marketing including content and the software you use to send it as well as strategies for increasing your email marketing list.

Who should attend?

Businesses owners in the West Midlands looking to start an email list or develop a robust email marketing strategy.

Things we’ll cover

  • Why email is still an incredible marketing opportunity
  • Choosing an email marketing platform
  • Building and growing your email list
  • Different types of email marketing campaign
  • Crafting an email that connects with your audience and builds trust
  • Writing a great subject line that makes people open
  • A/B testing
  • Understanding metrics to decide your next move


You will leave with an understanding of the essentials of email marketing for your business and a plan to grow your email marketing audience. You’ll also be ready with a plan to start emailing your list and help your business grow.

Ready, set, elevate your email game! Click here to register today!

This event is FREE to attend. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands