YouTube as an essential marketing channel
Date: Thursday 26 February 2026
Time: 10:00 - 11:30
About this event
YouTube is the world's second-largest search engine with over 2 billion users, yet most small businesses aren't taking advantage of this free marketing channel.
In this webinar, we'll show you how to use YouTube to attract customers, build trust, and grow your business. You'll learn the process from setting up your channel to creating content and getting things like descriptions and thumbnails right.
Who should attend?
Anyone who wants to use video marketing but feel held back by technical concerns or limited budgets. This session is ideal for beginners to YouTube marketing, though those with some experience will also benefit from the strategic approach.
Things we’ll cover
• Why YouTube is a powerful (and free) marketing channel for small businesses
• Equipment essentials: what you actually need vs. what's nice to have
• Setting up your channel professionally (even on a tight timeline)
• Content strategy: the types of videos that work best for small businesses
• Thumbnails and titles: the psychology of getting clicks
• Converting viewers into leads and customers with effective calls-to-action
• Measuring what matters: analytics that actually help your business
You will leave with better understanding of how to set up your YouTube channel, what content to create and how to optimise it for discovery.
We're excited to have you join us. Please click here to reserve your spot at this event.
This event is FREE to attend. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands.
