Articles, news and case studies
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Read the latest business news, top tips, support and funding announcements, and success stories from across the region.
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- Marketing
- Tips
03 March 2026
Why public relations are vital for business reputation in the age of ‘fake news’
The speed with which news travels in the age of social media and live online updates means businesses need to recognise the importance of public relations to maintain their reputations.
- Marketing
- Tips
18 February 2026
Turn TikTok views into sales: Essential tips for creators and businesses
With more than 1 billion monthly active users globally, social media platform TikTok offers fantastic opportunities for creators and businesses to build engagement with potential customers.
- Marketing
- Tips
15 January 2026
How building your personal brand can help grow your business
For many entrepreneurs and small business owners, growth depends on trust, relationships and reputation.
- Marketing
- Tips
25 July 2025
Updates to social media platforms
Latest updates and new features coming to the big social platforms, and how businesses can make use of them.
- Marketing
- Tips
04 July 2025
How to grow your email list and make it work for your business
Email continues to be one of the most effective ways to reach and convert customers. Learn how to grow your list with these practical tips.
- Employer resources
- Marketing
13 June 2025
How to show you're an LGBTQIA+ inclusive business without rainbow washing
Tap into a £6 billion market, as well as creating a supportive environment for your staff.
- Marketing
- Tips
12 March 2025
How to use marketing analytics to grow your business
Marketing analytics might seem complicated, but they don’t have to be. By looking at the right numbers and tools, you can make smarter decisions.
- Marketing
- Tips
12 March 2025
How to generate more leads from your website
Five top tips for improving your website's performance. Brought to you by the West Midlands Business Festival.
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