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Articles, news and case studies

Looking for news and inspiration?

Read the latest business news, top tips, support and funding announcements, and success stories from across the region.

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Social Media 800
  • Marketing
  • Tips

25 July 2025

Updates to social media platforms

Latest updates and new features coming to the big social platforms, and how businesses can make use of them.

Man at a laptop working
  • Marketing
  • Tips

04 July 2025

How to grow your email list and make it work for your business

Email continues to be one of the most effective ways to reach and convert customers. Learn how to grow your list with these practical tips.

Revellers at Birmingham Pride, and a hand made sign saying Be Proud of Who You Are
  • Employer resources
  • Marketing

13 June 2025

How to show you're an LGBTQIA+ inclusive business without rainbow washing

Tap into a £6 billion market, as well as creating a supportive environment for your staff.

Women working together at a laptop
  • Marketing
  • Tips

12 March 2025

How to use marketing analytics to grow your business

Marketing analytics might seem complicated, but they don’t have to be. By looking at the right numbers and tools, you can make smarter decisions.

Person at a laptop smiling
  • Marketing
  • Tips

12 March 2025

How to generate more leads from your website

Five top tips for improving your website's performance. Brought to you by the West Midlands Business Festival.

People collaborating at a computer
  • Marketing
  • Tips

29 January 2025

Tips for using AI to boost productivity within your business

Discover practical tips from our latest webinar on how AI can save time, boost productivity & transform your business operations.

Screenshots of the TikTok analytics windows showing follower age insights and viewer drop off over time
  • Marketing
  • Tips

14 January 2025

Top tips for TikTok success

TikTok offers unique opportunities for businesses, but succeeding on the platform requires a different approach than traditional social media. Here are top tips to help you make the most of TikTok to boost your business.

Person smiling at a laptop
  • Marketing
  • Tips

20 November 2024

Top tips for using LinkedIn to grow your business

Practical tips to make the most of LinkedIn for your business.