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An Introduction to Social Media Advertising

Date: Wednesday 18 September 2024

Time: 10:00 - 11:30

Location: Online (information to be sent post registration)

Register your place at the event

Browse more events in our Social Media Essentials series

Sometimes it can be challenging to get seen and reach your customers on social media organically (without paying). Advertising on social media is a way to increase your reach, engage and convert new customers that may not normally see your content.

It can be used to drive visits to your website, increase your followers and even buy directly from you.

In this webinar, we’ll cover the basic principles behind advertising on social media, the many different types of ad that you can use and the pros/cons of each.

Who Should Attend:

Business owners and entrepreneurs in the West Midlands.

Anyone using, or considering using, social media to increase their own visibility online, or increase the brand awareness of their company. This seminar is valuable to people new to social media as well as more experienced users.

What you'll learn:

  • Why advertising on social media is good value for money
  • The structure of a campaign – what’s required
  • Producing creative that generates better results
  • Managing the ongoing campaign
  • How to measure results


You will leave with an awareness of the different social media advertising options, the relative costs and have some ideas of what type of ad works best for your business. We're excited to have you join us. 

This event is FREE to attend. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands

Register your place at the event today.



Please note: We do not restrict attendance at our virtual events based on geography. However please be aware that additional support opportunities will be discussed at these webinars that only businesses operating within the following Local Authority areas will be eligible to receive:

  • Birmingham City Council
  • Coventry City Council
  • Dudley Metropolitan Borough Council
  • Sandwell Metropolitan Borough Council
  • Solihull Metropolitan Borough Council
  • Walsall Council
  • City of Wolverhampton Council

Businesses outside of these areas are welcome to register for webinars, but will not be able to seek the additional tailored one-to-one support discussed during the sessions.