Shopping Ads For E-Commerce Stores On Google & Bing

Event Date: Thursday 26 September 2024

Time: 10:00 - 11:30

Location: Online (information to be sent post registration)

Successful shopping ad campaigns require a combination of product feed optimisation, the right structure and ongoing management. This webinar explains how to set up and optimise your product feed, then use this to create well-structured campaigns that can be managed. You’ll also learn the best choice of campaign types and how to optimise your ad assets.

The webinar explains the difference between standard Shopping and Performance Max campaigns and how to decide which to use. You’ll see how to best structure campaigns for management and optimisation, along with ways to analyse performance and report accurately.

Also covered are ways to optimise your product feed including adding product data and using rules to set or manipulate specific fields of data for better performance.

Topics covered:

Google & Bing Shopping campaigns and Merchant Centre.
How Performance Max campaigns work and whether to use them.
Ways to make Performance Max campaigns behave and perform without impacting other campaigns.
How to report and analyse campaign performance.
Ways to manage and optimise Shopping/Performance Max campaigns.
Using Google Merchant Centre and your product data to optimise performance.

Who Should Attend?

This webinar is ideal for West Midlands-based online business owners who want to harness the potential of Google and Bing ads to increase their sales. Don't miss this valuable opportunity to enhance your online store's sales with the power of Google and Bing ads.

Eligibility:

Please note: We do not restrict attendance at our virtual events based on geography. However please be aware that additional support opportunities will be discussed at these webinars that only businesses operating within the following Local Authority areas will be eligible to receive:

Birmingham City Council
Coventry City Council
Dudley Metropolitan Borough Council
Sandwell Metropolitan Borough Council
Solihull Metropolitan Borough Council
Walsall Council
City of Wolverhampton Council

Businesses outside of these areas are welcome to register for webinars, but will not be able to seek the additional tailored one-to-one support discussed during the sessions.