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Understanding Search Engines & Your Website

Date: Thursday 29 August 2024

Time: 16:00 - 17:30

Location: Online 

Register for this event

For your website to rank well in search engines, it’s important that they can find and index the content on your site, whilst not encountering technical issues that could be treated as a sign of a low-quality website. This webinar shows you how to check and fix these issues, whilst providing positive signals of a good quality website to search engines (often known as “technical SEO”).

You’ll learn how to use Google Search Console, a crucial tool for understanding how visitors find your website when searching Google and also what pages Google is indexing or not – and if not, why not. The webinar explains the various reasons why pages don’t get indexed and whether they are really an issue, plus how to fix them if you do have issues.

Also covered are ways to stop search engines indexing pages they shouldn’t and why you might need to do so, along with how to implement structured data to enhance your website’s appearance in search results.

Who Should Attend:

Business owners and entrepreneurs in the West Midlands.

Topics covered:

  • Setting up Google Search Console
  • How to use the Performance and Page Indexing reports in Search Console.
  • Implementing canonical and noindex rules where necessary.
  • Robots.txt files and XML sitemaps.
  • How to improve the chances of a page getting indexed.
  • What structured data is and how it can help improve your appearance and traffic from organic search results.

This event is FREE to attend. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands. Click here to get your free ticket.